The Problem We Solved
She outgrew her coat between April and June.
At a show in 2024, I watched a 12-year-old rider squeeze into a coat that had fit perfectly two months earlier. The frustration on her mother's face said everything. Another $300+ coat, barely worn.
That moment sparked the idea: what if a show coat could grow with a rider? Not stretch fabric, not oversized cuts, but actual adjustable expansion hidden inside the side seams that preserves the tailored look competition requires.
After three prototypes and two years of development, AJUSTR™ is that coat.